Alpine Blast Flavor Launch
To launch our newest flavor (a dupe of that iconic neon soda from the mountains…), we stepped into semi-new territory. How do you market something known for extreme sports, high caffeine, and in-your-face energy without losing our core crew (aka the girlies)?
Simple: meet in the middle.
Sure, they’re not into BMX, but they’ll crush a sunrise hike. They’re not hardcore gamers, but they’re down for a cute, retro-inspired vibe. So we built a campaign that bridges the gap where bold meets fun, and flavor finds its sweet spot.
WHAT I DID
○ Creative Direction
○ Product Naming
○ Copywriting
To launch our swag collection inspired by the new flavor, we dropped a mood video that bottled up the energy of Alpine Blast out in the wild, where it belongs.
Naming the flavor came with its own set of challenges. We needed something that captured the vibe of the original, hinted at what it tastes like and, most importantly, cleared the very real legal hurdles.
The result? Alpine Blast. A mountain of refreshment, no fine print required.
To build hype and give back to our community, we launched Alpine Blasters, a super fun video game fans could play right on our site (just drop your email to start blasting). The prize? A coveted poppi mailer packed with Alpine Blast swag and surprises for the highest scorers.