Cream Soda Flavor Launch
For the launch of our limited-edition Cream Soda, we set out to give a nostalgic classic a modern-day glow-up. The result? A dreamy, cloud-nine-in-a-can kind of flavor.
We went full surreal, leaning into rich visuals and over-the-top language to capture just how lush, creamy, and flavor-packed it really was.
And it paid off. Cream Soda flew off shelves, and now the people won’t stop asking when it’s coming back.
WHAT I DID
○ Creative Direction
○ Copywriting
○ Concepting
To tease, and eventually celebrate, the launch of Cream Soda and its limited-edition Target merch, we created Club Cream: a dreamy digital destination hosted on our website.
Visitors were challenged to find the hidden key in a blue-hued eye spy collage. Click it, and you’d unlock the cream soda experience of your dreams.
Inside, you could download custom wallpapers, consult a magic 8 ball, browse our Target merch, soak in surreal creamy visuals, hear from Allison Ellsworth herself, and even get a sneak peek at what flavor is coming next.
The result? A major spike in site traffic, huge community engagement, and serious buzz around the drop.
