Multi-Flavor
TV Spot
The goal was simple…
make viewers want a sip immediately.
I led the development of an evergreen, mid-funnel TV spot designed to show off poppi’s top flavors and entice new consumers.
We approached it as a full-on sensorial experience…something that makes you feel the refreshment through the screen. CGI helped to dial everything up. Bubbles rising, liquid pouring, fruit swirling. Every detail was designed to make the flavors feel vivid, juicy, and seriously thirst-quenching.
Each flavor got its moment to shine, with visuals that leaned into its personality and taste profile. The idea was to make the lineup feel irresistibly delicious, whether it’s your first time trying poppi or your fridge is already fully stocked.
I led creative direction across the entire project, shaping how it felt and sounded from start to finish. I wrote the script to keep things clear, confident, and full of poppi’s signature wit. I also handled VO casting and direction, landing on a voice that felt modern and effortlessly cool. On the music side, I led supervision to find something that gave the spot energy and rhythm without overpowering the visuals.
WHAT I DID
○ Creative Direction
○ Script Writing
○ VO Casting / Direction
○ Music Supervision
